I like solving problems. Whether it's a large scale organizational challenge, or an individual-level obstacle, I look at every project or situation from a variety of angles to help bring clarity. I work well under pressure and like to keep creative ambition high across my team.
I think clarity, consistency, simplicity and differentiation are all ingredients to a great brand. Knowing your customer is key and design fundamentals are always important.
On a personal note, I think margaritas are best served with salt and there's no reason for Bay Area residents to eat mediocre food. I've lived in 5 states and 3 countries, but California feels like home. I'm married to my high school best friend and together we wrangle two boys under 3, who see to it that we travel far less than we'd like.